Category Leadership
Green Roads.
Scaling a local startup into the largest private CBD company in the U.S.
We humanized the science to build a brand identity that is both approachable and undeniably trustworthy.
Cutting through the Noise
The Obstacle
How does a pharmacist-led enterprise communicate complex quality standards in a market flooded with noise and white-label competitors?
The Strategy
We humanized the science. We pivoted the narrative to spotlight their unique competitive advantage: being one of the few U.S. companies with in-house manufacturing. By blending this clinical authority with their authentic "humble beginnings" story, we created a brand identity that is both approachable and undeniably trustworthy.
Clinical Authority
Trust & Transparency
Branding
"It's Personal"
We moved beyond standard product marketing to build a purpose-driven brand architecture. By centering the identity around a "It's Personal" objective, we aligned internal teams and external audiences. The result is a brand that doesn't just sell CBD; it demonstrates the transformative potential of cannabis with the end-user as the hero.
Messaging
From "Getting High" to "Getting Healthy"
In a saturated market, trust is the ultimate currency. We crafted a narrative dedicated to radical transparency, quality control, and pharmacist formulated precision. We shifted the conversation from "getting high" to "getting healthy," prioritizing customer satisfaction to elevate Green Roads above the competitors.
Market Leadership?
We defined it.
$6B
U.S. CBD Market
+9k
Monthly Orders
30k
Five Star Reviews
95%
Revenue Growth
What We Saw: Exponential Growth
Green Roads has successfully pivoted from a niche player to a category leader. This strategic overhaul secured placements in major retail chains and a massive network of independent retailers nationwide. Today, Green Roads stands as a pioneering force in the CPG sector, fully prepared for the mass-market acceptance of CBD.