The Sprint: Fintech 0→1 Launch
MyBambu.
Banking on Culture: A Fintech Success Story.
We helped MyBambu bridge the gap between "accessible" and "trustworthy," bypassing general market noise to speak directly to the unbanked Hispanic community.
The Challenge: Beating the Giants
How do you compete with Chime and Revolut?
You don't. You out-niche them.
With millions of unbanked individuals underserved by traditional banking, MyBambu needed to bridge the gap between "accessible" and "trustworthy." Our goal was to bypass the general market noise and speak directly to a community that needed a financial home, not just another app.
Trust & Access
Core Mission
Market Research
Here is what we uncovered
The Demographic
Hispanics are the largest, fastest-growing minority cohort in the U.S., driven by a deeply community-oriented culture.
The Opportunity
Decisions are made collectively, yet 14% of Hispanics remain unbanked and 34% are underbanked. A 40-million-person opportunity.
The Strategy
We targeted the "less acculturated," first-generation immigrants and their families, focusing on bilingual and bicultural trust-building.
Go-To-Market
We didn't just build ads, we built value.
Using data-driven analytics, we identified the specific financial friction points of our audience. We crafted a comprehensive user journey that felt familiar and safe, ensuring every touchpoint was meticulously timed and culturally relevant.
Product Led Growth
Differentiation through agility.
To win in Fintech, you have to move faster than the banks. We anchored our positioning in differentiation, using agile development to iterate products in real-time based on direct customer feedback. This customer-centric loop turned early adopters into loyal brand advocates.
Marketing Results
Our strategy delivered explosive adoption. By prioritizing cultural relevance and data-driven agility, we generated massive scale in just 24 months.
2M+
App Downloads
4.8
Star Rating
35%
Growth Rate (MoM)
1B+
Impressions
200M
Video Views