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Building marketing momentum.

For 15 years, I've translated complexity and technical innovation into measurable growth across B2B SaaS, fintech, sports media, and global brand.

Philosophy

No random acts of marketing.

Unite strategic vision with precise execution. Build scalable engines that fuel growth, strengthen partnerships, and elevate brand credibility.

01

Vision First.

Strategy before tactics. Every initiative ladders up to a clear hypothesis about where the market is going and how we get there before the competition.

02

Systems, not stunts.

Anyone can produce a campaign. The real work is building the repeatable engine for content, distribution, measurement, and iteration that keeps compounding after launch day.

03

Translate, don't shout.

The deepest moats are built when complex technology gets translated into clear human value. That's the work. Turn capability into demand.

Trajectory

Fifteen years, 5 industries.

2026 to Present

BairesDev · Head of AI-Creative

Building an internal AI tooling system grounding a Figma design system for prompt-to-asset production.

2023 to 2025

Sensedia · Head of GTM

AI-driven ABM and partner-led co-sell with AWS that drove 200% partner-led revenue growth.

2020 to 2022

MyBambu · Fintech 0→1

GTM for unbanked Hispanic community. 2M+ downloads, 200M+ video views, 35% MoM growth.

2017 to 2019

Miami Heat · VICE Campaign

Integrated campaigns across 2,000+ touchpoints. Clio Sports Grand. 2B+ impressions.

2012 to 2016

AméricaTeVé · Broadcast Promo

3× regional Emmy winner for promotional work in U.S. Hispanic broadcast television.

2010 to 2012

Young & Rubicam · CGI Design

Multi-channel computer animation execution for global Colgate campaigns.

Let's build something that compounds.

Always interested in problems where strategy, technology, and craft meet.